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We have a fantastic range of whey protein products at Sports Nutrition Direct, almost every well known brand is here in our store alongside a few less well known but high quality brands. In our shop we have Optimum Nutrition, BSN, Mutant, USN, PhD, MyProtein, Protein Lifestyle, Jay Cutler, MusclePharm, Arnold Schwarzeneggar, Ronnie Coleman, Muscletech and many many more.
All of our whey protein products are carefully selected for proven quality and each has its own unique reason to become your favourite. Much of course depends on what you wish to achieve so we have put a guide together to help you.
Whey Protein - What To Choose
At Sports Nutrition Direct we pride ourselves in our sports nutrition knowledge and this is most important in the most expensive product category where our customers invest the most money. The whey protein product range is vast and complex, you have whey protein isolate, whey protein concentrate, protein blends, mass gain whey, diet whey and sub products such as casein.
Typically whey protein products can cost £40 to £80 depending on type and size which means customers really need to know what they are buying and why. This is usually driven by what they want to achieve.
What is the difference between Protein Types?
Whey Protein Isolate : WPI is typically the most expensive type of whey protein and the reason is simple, it is the highest quality and with the highest pure protein percentage of any category. Most whey Isolates are 90% and have been filtered multiple times in the manufacturing process to get to a pure product.
As whey protein is the staple product for most athletes and bodybuilders it is important to understand that Isolate builds lean muscle and is often used for sculpting, cutting and by athletes who are sprinters and boxers or those that need to build muscle with minimum weight gain.
Isolate is absorbed very quickly by muscles, faster than any other type of protein.
Whey Protein Concentrate : This is a more widely used whey protein product, known as WPC this is usually 80% pure protein content, slightly cheaper than WPI but thicker when mixed and with more taste.
Whey concentrate generally costs less than a pure isolate but is still what we call a 'pure' protein product, this means there are no additions such as creatine or glutamine for example. Whey Concentrate is mostly used by bodybuilders and sports people who are building muscle, popular with MMA, Boxers and sprinters plus those who play sports and train at a high level.
Pretty much one pure WPC product is the same as any other, so for example MyProtein WPC is the same as BulkPowders or indeed Protein Lifestyles pure WPC product, all will be about 80% with nothing added.
Protein Blend : Most popular whey proteins are in actual fact a proprietary blend formula, this means the protein content is less that a pure WPC but there are additional ingredients to assist the athlete. The formulas are all individual to each brand and very different, the concept of a blend is to deliver a good protein content but at a more affordable price. The other factor is that blends offer different nutrient release rates so your muscles can absorb protein over longer periods.
Typically there will be a mix of proteins, Isolate for fast absorption but then casein for slower release, some soy for its great amino payload and also for its lower cost. Creatine, glutamine and added BCAA is also very popular in the formulas.
Blends are a good and affordable whey protein, common blends are Mutant Whey, BSN Syntha 6 Edge, Iron Whey, in fact most leading brand names are based on whey protein blends.
Diet Whey : This is fairly self explanatory, a good diet whey is really a type of protein blend but there are expected and specific elements in the formulas, usually these can be caffeine, carnitine, green tea, vitamins, fibre and CLA.
The inclusion of these products clearly defines a true diet whey from a protein blend but the prices should be similar. Diet whey is often used for lean muscle and for cutting and shaping.
Mass Gainer Whey Products : This is possible the biggest market in terms of volume, the mass gain products are designed to deliver both calories and protein and the aim is both muscle and weight gain.
Mass gain products are very popular because the target audience is very wide, people who are skinny and want to develop, bodybuilders who are looking to bulk up before cutting, sportsmen who are serious rugby players, gym goers who want to build big physique plus any sport where a high calorie intake is important.
The other reason that Mass Gainers are popular is that in general they are cheaper than most other types of protein.
The top mass gain products are Mutant Mass, Serious Mass, True Mass, King Mass and Iron Mass, all deliver good quantities of protein but with serious calories. Our range has all the major branded products.
Caseinate - Micellar and Calcium : This is specifically the slow release protein in the room, it is slightly more expensive than blends but is a very important part of an athletes development as it is usually consumed before bed. This is great for recovery and for nutrients to be passed through to muscles whilst you rest right through the night.
Calcium Caseinate and Micellar Casein are both pure products and most athletes and bodybuilders combine their daily intake of their normal protein choice with a bedtime shake of either version.
So there you have a quick run down of the top level protein types, of course there are sub divisions such as plant or vegan protein, soy protein etc but we will deal with those on their actual product pages.
Now you can choose your whey protein with a bit more insight into why you should take a particular type.
Need more help? Then call our friendly team on 01206 502479